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Addressing Post-COVID Loneliness Among the Elderly: How WECare Is Building Bridges Across Generations

Kelly Jobe

The COVID-19 pandemic may no longer dominate headlines, but its lingering impact on the elderly community remains profound. For many older adults, the post-pandemic world continues to be shaped by the isolation and disconnection they experienced during lockdowns. Even as society returns to normalcy, the effects of loneliness on this vulnerable population are far from resolved.


The Ongoing Crisis of Loneliness

Loneliness among the elderly was a public health concern long before COVID-19, but the pandemic exacerbated the issue to unprecedented levels. Research from the University of Michigan’s National Poll on Healthy Aging revealed that in 2023, 34% of adults aged 50-80 still reported feeling isolated, down from 56% in 2020 but higher than pre-pandemic levels. “Loneliness, isolation, and lack of connection in our country” was labeled a “public health crisis” by the Surgeon General in 2023.


Chronic loneliness has been linked to an increased risk of dementia (by 50%), heart disease (by 29%), and stroke (by 32%), according to the Centers for Disease Control and Prevention (CDC). These statistics underscore the urgency of addressing social isolation, which is now recognized as a public health epidemic in its own right.


How WECare Has Responded

Recognizing the critical need for connection, WECare has developed tailored initiatives to combat loneliness and rebuild community among older adults.


1. Weekly Social Engagements

Our college volunteers participate in weekly gatherings at McKendree Village, where older adults can join in group activities such as crafts, games, and light exercise. These events provide a structured environment for meaningful social interactions, strengthening friendships that combat isolation.


2. Memory Care Unit Involvement

College students engaged with our program work directly with memory care residents, leading communal sessions and spending time with room-bound individuals. This intergenerational approach not only enriches the lives of seniors but also creates a sense of purpose for the students involved.


3. Technology Assistance at FiftyForward

Recognizing that digital connection is a vital tool in combating loneliness, our program offers technology support at FiftyForward Madison Station. We help older adults learn to use smartphones, tablets, and video-calling platforms to connect with family and friends. This includes one-on-one tutorials and group workshops where participants can practice sending messages, joining virtual gatherings, and exploring online resources. These sessions not only help bridge the digital divide but also empower seniors to maintain relationships and access new opportunities for learning and entertainment.


Moving Forward

As we move forward in a post-COVID world, it's clear that addressing loneliness and isolation among the elderly is not just about recovering what was lost—it's about helping them build lasting friendships and resilience for the future. Programs like ours are essential in creating a community where no one feels forgotten, ensuring that older adults can thrive in the years to come. Through intentional service and intergenerational connection, we aim to transform the narrative of loneliness into one of hope, belonging, and enduring relationships.

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